Sunday 1 June 2008

The Devil Wears Primark


This show was supposed to be aired today at 9pm on Channel 4, but has mysteriously disappeared from the latest tv listings.

Word on the internet grapevine is that one of the biggest clothing retailers in the uk have not only been training staff on their "ethical trading initiative" and that the company had taken legal action to prevent the show being aired.

The programme had gone undercover and revealed that companies, used in India to supply the chain, had broken their own ethical code of conduct. Workers were forced to work in unhygenic and unsafe conditions, often working overtime unpaid, and possibly employing child labour.

Primark has revolutionalised the high street fashion world. With new lines added every week, super cheap prices and clothes sometimes going for as low as £1, the chain is, by far, the biggest clothing retailer in Britain at this present time. It has been featured in every fashion magazine, including fashion bible Vogue, and many style programmes also.

Stop any woman residing in the UK on the street, and more than likely, she will be wearing at least one item from the store. With such a fast turnover of styles, it also means that there arent thousands of women on the streets of London wearing the same thing.

Case in point:
2 years ago, Primark released a polka dot dress.. a couple of days later, said dress was featured on "This Morning" and the dress flew off racks becoming one of the best selling articles of clothing of the year.

Would the show have done any damage to Primark? Probably not. A similar show was aired on BBC3, entitled "Blood, Sweat and T-Shirts" which showed six brats living like indian sweatshop workers. What it did show was that MOST high street retailers use sweatshops. But these high street retailers have been losing profits due to the popularity of the chain , so the show maybe would have benefitted them. The TV series also did not make people stop buying clothes.


Hopefully the show will be reschduled though.
And for the record, I love Pri-marni.

3 comments:

Anonymous said...

I wondered what happened to this show.. I wanted to see it!! As if it would make a difference to them though..

Ps.. You know you owe me a blog.. (though maybe you don't remember hehe!) you could always just put up my flyer ;) xx

Anonymous said...

Ooh & did you ever see the BBC3 program about fashion & they went to India & "helped" out & lived & worked the same? The students DISGUSTED me.

Anonymous said...

oops.. missed out reading the last paragraph.. obviously you did see the article!